INTRODUCTION

A PERFUMERY, COSMETICS , KIDS CARE  AND PERSONAL CARE BUSINESS

ESTABLISHED 1952 AS IMPORTERS & DISTRIBUTORS OF PERSONAL CARE PRODUCTS: TOOTHPASTE, SHAMPOO, DEODORANTS, and COSMETICS.

FOR NEARLY 50 YEARS NOW, WE MANUFACTURED OUR OWN BRANDS ALONG WITH TOP WORLD CLASS BRANDS UNDER LICENSES.

BY THE BEGINNING OF THE 1990’S AND AS THE BUSINESS WAS GETTING BIGGER, WE EXPANDED OUR MANUFACTURING PREMISES BY ESTABLISHING A PLASTIC FACTORY TO COVER THE NEED OF THE PLASTIC PACKAGING MATERIALS.

MOREOVER WE ESTABLISHED A PERFUME FACTORY WITH HIGH QUALITY PRODUCTION LINES FOR PERFUMES AND DEODORANTS.

WE MANUFACTURED AND DISTRIBUTED MASS, MIDDLE AND UPPER MARKETS PERFUMES AND DEODORANTS UNDER LICENSE FROM FRENCH AND OTHER EUROPEANS COMPANIES .

BY THE BEGINNING OF THE 21ST CENTURY, AND AS THE SYRIAN MARKET WAS OPENED TO THE OTHER ARAB PRODUCTS AND THE COMPETITION BEGAN GETTING HARDER,

WE STARTED BUILDING OUR OWN STRONG AND EXTENSIVE RANGE OF BRANDS TO KEEP OUR POSITION AS THE MARKET LEADERS: AMIGO, ME MODA, MONTAGE, SAHARA … AND MUCH MORE.

KIDS CARE PRODUCTS

A RANGE OF PRODUCTS ESPECIALLY FOR KIDS FEATURING THEIR FAVORITE CARTOON CHARACTERS, PRODUCED IN AGREEMENT WITH THE WIDELY KNOWN TV NETWORK SPACETOON, AND ARE DISTRIBUTED IN ALL ARAB COUNTRIES.

MOREOVER, IN 2014, WE SIGNED AGREEMENTS WITH CARTOON NETWORKS (BEN10, GUMBALL, LAZY TOWN), THE SMURFS AND STRAWBERRY SHORTCAKE TO MANUFACTURE AND DISTRIBUTE KIDS CARE PRODUCTS IN MIDDLE EAST AND NORTH AFRICA.